The Hush Collaborative is a women-founded organizational strategy consultancy devoted to making transformation feel good.
Alongside Tyler Hoebelhienrich, I had the pleasure of collaborating with Hush to bring their vision to life. We set out to create an identity that stands on its own, confident, distinctive, and able to lead the conversation about how strategy shapes a business.
The wordmark balances ornate detail with lowercase restraint, conveying that we don’t need to shout to be heard. The color palette centers on a vivid chartreuse, supported by muted tones that draw attention to the most important information.
